by Andrew | Mar 16, 2016 | Marketing, Virtual Reality
Even amongst those of us old enough to remember, most people forget that after the Atari explosion of the 1970s, in the post ET landscape, video games weren’t just dead, they were over. The masses considered them just another fad, like the hula hoop and the pet rock...
by Andrew | Mar 3, 2016 | Marketing, Virtual Reality
Interesting article describing how VR is showing up in the retail space. It makes me think that in digital environments the lines between play and marketing will disappear faster than I had imagined they would. For example, he says, while a shopper today may be able...
by Andrew | Jan 7, 2016 | Virtual Reality
Three years after the Kickstarter, the Oculus Rift is now available for pre-order. Supposedly we’ll see the units this May, but even the website seemed a little unsure of the actual ship date. Meanwhile, the consumer debut of the platform demands approximately...
by Andrew | Oct 13, 2015 | Interactive Entertainment, Virtual Reality
Virtual Reality: It’s Biggest Draw Is Its Greatest Challenge As we head towards next year’s big VR hardware launches the hype is reaching epic proprotions. That means lots of buzz about how we’ve reached the tipping point and that we’re on the verge of a...
Recent Comments