Virtual Reality WIll Conquer by Failing First
Even amongst those of us old enough to remember, most people forget that after the Atari explosion of the 1970s, in the post ET landscape, video games weren’t just dead, they were over. The masses considered them just another fad, like the hula hoop and the pet rock...
Why Grinding Crushes Content in the Gaming World
Like almost every cultural import from Japan, when games featuring grinding dynamics first appeared on American shores, content developers almost universally thought it was a stupid idea that would never catch on. The thought that American audiences would be willing to repeatedly play the same content over and over for tiny gains and random drops would *never* work here the way it did “over there”.
No “interactive” books, please!
Every so often I read somewhere that there are people who believe that books would be more popular if they were more "interactive." First off I don’t believe that a “book” can be interactive. A focused, linear, non-interrupted experience is, to my mind, what defines...
The new realities of VR and retail | Retail Dive
Interesting article describing how VR is showing up in the retail space. It makes me think that in digital environments the lines between play and marketing will disappear faster than I had imagined they would. For example, he says, while a shopper today may be able...
What if VR is too immersive?
Up until now our virtual environments have been symbolic, but not genuinely interactive. Whether it’s first person or third person, we didn’t need certain affordances because our avatars did the interacting for us. All we needed to do was walk up to a dynamic object...
Heads Up Everybody: VR Isn’t Ready Yet
Three years after the Kickstarter, the Oculus Rift is now available for pre-order. Supposedly we'll see the units this May, but even the website seemed a little unsure of the actual ship date. Meanwhile, the consumer debut of the platform demands approximately $1700...
Virtual Reality: It’s Biggest Draw Is Its Greatest Challenge
As we head towards next year’s big VR hardware launches the hype is reaching epic proprotions. That means lots of buzz about how we’ve reached the tipping point and that we’re on the verge of a headset in every home.Having already lived (and worked) through two...
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