Interesting article describing how VR is showing up in the retail space. It makes me think that in digital environments the lines between play and marketing will disappear faster than I had imagined they would.

For example, he says, while a shopper today may be able to see clear photos of handbags online, including perhaps even of the inside, with VR a shopper will be able to open up pockets, unzip the bag, and interact with the product.

Source: The new realities of VR and retail | Retail Dive