by Andrew | Mar 16, 2016 | Marketing, Virtual Reality
Even amongst those of us old enough to remember, most people forget that after the Atari explosion of the 1970s, in the post ET landscape, video games weren’t just dead, they were over. The masses considered them just another fad, like the hula hoop and the pet rock...
by Andrew | Mar 9, 2016 | Interactive Entertainment, Platform, Play Dynamics
Like almost every cultural import from Japan, when games featuring grinding dynamics first appeared on American shores, content developers almost universally thought it was a stupid idea that would never catch on. The thought that American audiences would be willing...
by Andrew | Mar 4, 2016 | Books, Innovation, Media
Every so often I read somewhere that there are people who believe that books would be more popular if they were more “interactive.” First off I don’t believe that a “book” can be interactive. A focused, linear, non-interrupted experience is, to my mind,...
by Andrew | Mar 3, 2016 | Marketing, Virtual Reality
Interesting article describing how VR is showing up in the retail space. It makes me think that in digital environments the lines between play and marketing will disappear faster than I had imagined they would. For example, he says, while a shopper today may be able...
by Andrew | Mar 1, 2016 | Uncategorized
Up until now our virtual environments have been symbolic, but not genuinely interactive. Whether it’s first person or third person, we didn’t need certain affordances because our avatars did the interacting for us. All we needed to do was walk up to a dynamic object...
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