The Level Up Design Podcast
Episode 02: Leo Frishberg

Andrew Stern

Welcome to Level 2 of the Podcast!
This week I interview Leo Frishberg. Leo is a long-time designer with a set of powerful opinions to match his impressive resume!
He’s recently written a book on “presumptive design”, and it’s filled with incredible techniques that allow designers to make better decisions earlier and more effectively.

Leo’s Book, Presumptive Design: Design Provocations for Innovation, can be found on Amazon here.

You can also purchase it directly from the publisher. Use the code COMP315 for a 30% discount and free shipping!

You can download the episode here.

Show Notes

00:01:20 But Amazon uses data to be precisely as delightful as it needs to be to make more money!
00:02:25 Google Mail in particular, rewards exploration.
00:03:00 5 Dangers of Flat Design
00:03:35 Let’s call that “Discovering Deleting with Delight”.
00:04:15 Although I think “Easter Egg” has become an almost useless term.
00:04:50 Presumptive Design: Design Provocations for Innovation
00:05:20 Phase II Design
00:07:00 Autocad in the 80s
00:08:30 Herman-Miller
00:12:00 My father’s company had the brilliantly direct name of “Automated Reservation Systems”, as many things did back in those days.
00:13:15 Early software was a lot more about the system than it was the user.
00:17:30 Rumination
00:21:40 Tektronics
Intel
00:26:30 It’s odd that the Hippos aren’t discussed more as a fundamental aspect of design.
00:36:00 How to give/receive a good critique. http://www.aiga.org/how-to-give-receive-design-critique/
00:46:00 It was Raph Koster who said that, although when I talked to him about it, he didn’t remember saying it.
00:48:30 Moiré Patterns
00:53:25 The UK Design Council Double Diamond
00:54:15 Lean UX
00:57:15 CHIFOO Meetup
00:58:10 Mapping Experiences: James Kalbach
01:04:00 You can find the site here.
01:05:00 This episode is a bit late. Sorry if you missed the webinar.
Web Visions
Phase II Design: http://www.phaseiidesign.com/
01:06:40 Can you tell I had a cold this week?

Share This

Design Better!

SIGN UP for the Level Up Design Newsletter

Design Tricks, Monetization Tips, Blog Updates, 
Product Evaluations, and More!

Check your email to confirm your subscription!